Consumer demands drive the supply market and it seems demands are increasing for smart and safe city conveniences.
Along with multitudes of very trendy gadgets, Northstar, the UK based research company confirmed from a survey of 2000 global consumers, that the majority of us are expecting to surround our homes, bodies and workplaces with the assistance of advanced IoT.
This report confirms that integration of technology is not only fanning out across our society but expectations are rising: 66% of survey respondents said that technology had become "more a part of .. life" throughout 2018 and only 3% said it was less important.
More than half of these respondents said that their spending on tech gifts will increase (survey taken before Christmas 2018) and 90% could predict a rapid growth in AI throughout 2019.
How we feel about IOT
This report stated that consumers appreciate AI mainly because of the convenience and for an increase in quality of life.
Make no mistake, AI will increase the quality of your life tremendously in the near future, expect to see a massive increase in automated and efficient household tasks such as lighting, heating, cooling, amongst others.
Interestingly no respondents felt that smarter homes, medical products and IoT devices at work would provide a safer environment, even though there are home security systems flooding the market and health improvements popping up in every medical center.
There are hundreds of home security systems circulating and up for sale, with a wide range of prices and capabilities, such as:
- The Abode starter kit security system, works with Alexa, IFTTT and Nest, retails at around $230
- The Amazon Cloud Cam, offering live feed, motion notifications and free 24-hour clip storage, retailing at $120.
With IoT at the forefront of every new sensor nationwide, hospitals are gaining from more efficient communication and amazing connectivity, giving personnel quicker response times.
Smarter Energy-efficient buildings will profit from optimized heating, lighting, ventilation and air con systems.
This will ensure a better quality of healthcare to patients, and this, is obviously without even mentioning the huge improvements in medical equipment.
The facts are that IoT devices will protect us this year, from household break-ins, from data theft, from heart attacks, car accidents and from thousands of other events, that endanger our everyday lives.
This is very telling, because as consumers we prefer to admit IoT is ‘convenient’ rather than ‘life-saving’.
However, what does that say? Why are we hesitant to think of IoT as gatekeepers to our safety?
We believe there are at least three contributing factors:
- Natural Distrust of Robots: Well not exactly natural, a cultural and filmic history which posits robots as being underhand and somehow against humanity (think Terminator, AI, Transformers).
- We have witnessed an explosion in privacy invasion, only possible, due to our dependence on IoT. Storing our data with simple one layered security has left us vulnerable. The only current solution is to keep adding layers, however this doesn’t make us feel any safer.
- Distance: Without human contact and our privacy and safety being upheld and secured far away and by faceless strangers we feel uneasy.
So although there appears to be zero decline in consumer trends for purchasing IoT products, there is an uneasy balance between wanting many different ‘things’ and not being able to trust in them.